ALAS is a movement dedicated to the children in Latin America. Founded by Latin America's most influential artists, intellectuals and business leaders, this unique non-profit organization strives to launch a new social movement that will generate a collective commitment to Early Childhood Development programs for the children in Latin America.

Latin America has 54 million children age 5 and under and no less than 32 million of them are currently living in poverty. A catalyst for change, ALAS will work to improve the children's lives by creating a social movement that delivers effective health, education and nutritional programs during their most influential years of development through comprehensive Early Childhood Development.

Early childhood development (ECD) is a set of systematic and comprehensive education, nutrition and health interventions, as well as emotional and social stimulation for children between 0 and 6 years of age. All of these techniques must be integrated, as each component serves an important role in future success.

Research has shown helping a child in the early stages of life with comprehensive ECD interventions has a multiplier effect for society as experts agree it is one of the best tools to fight poverty and inequality.